On Monday, September 7th, MindCET, originator of the Global Edtech Startup Awards competition, held its Israeli finals. Of the Israeli start up companies which applied this year, nine presented in the finals:
Robit– A platform which teaches kids and adults how to code, with an actual robot!
NaraView – an educational wikirace, enabling the understanding of items in their context
Cnature – An app which enables the identification of plants and animals using crowdsourcing
Quizner – Teaching and practicing vocabulary using games
i-Skool – Learn by doing
VideoDubber – Automatic dubbing of video content
Hubitus – A virtual workplace for writers, programmers, designers and more
Simplisico – A virtual private math tutor
Mindefy – An app which helps you memorize by gamification
All nine companies presented for 3 minutes each, and the panel of judges then asked them one clarifying question – about their product, their business model, their go-to-market strategy etc.
The panel of judges consisted of: Zika Abzuk – Business Development Senior Manager at Cisco EMEA; Professor Adi Stern – Presiding President of the Bezalel Academy of Arts and Design; Eyal Eshed – An EdTech entrepreneur, founder and CEO of SpeakingPal; Dr Nir Michaeli – former head of Pedagogical Secretariat at the ministry of education, and numerous pedagogical positions at the Kibutzim College; Gal Fisher – Director of the Yad Hanadiv Education programme; and Sintija Buhanovska – Head of E-Learning Department at Zvaigzne ABC Publishers.
When the pitching phase was over, the judges left the room to rank and deliberate, while the audience listened to a panel which included: Helga Holtkamp, Director of EEPG; Guy Levi, Chief Innovation Officer, CET; and Guy Vardi, co-founder and CEO, Matific.
The panelists gave their different and similar views on the EdTech market – Vardi of Matific told of how Matific wanted to change the world by working with teachers, but then realized they needed to get some revenue, so they started working with parents; Holtkamp described how most of eastern Europe is still very conservative when it comes to introducing technology enhancements to the learning process, and CET’s Levi described to the audience how CET manages to work both with “conservative” entities, such as the Israeli ministry of education, and with “disruptive” entities, such as start ups.
When the panel was done, the judges came back with a verdict, and Gila Ben Har, CEO of CET, declared the winners:
Second runner up: Hubitus.
First Runner up: Simplisico.
And the winner of the Israeli finals, and the company which will represent Israel in the global finals (drumroll please…): Cnature!
Nadav Bocher, CEO and co-founder of Cnature, and Gila Ben Har, CEO of CET.
Congratulations to all the winners, and we are looking forward to hearing about the winners from the other regions throughout September and October.